REAL RISING OF VINYL SALES

Written by on 22 November 2013

I wouldn’t advise anyone to build their business on vinyl sales. Yet there might be hope for vinyl junkies out there – the numbers are growing – fast!

Amazon’s reported growth in vinyl sales is consistent with an industrywide trend. Nielsen SoundScan estimates that vinyl unit sales will grow to 5.5 million in 2013.

The Recording Industry Association of America says that it too saw a sales spike in 2012 of 29%, but that the figure still only represented 2 percent of the overall market. One reason that vinyl might be making up a larger share of music sales at Amazon is the decline of the other formats. Download sales are soft and the CD is headed for obscurity.

Most in the music industry say what’s hurting downloads is the rise of subscription music services, such as Spotify and Rdio, and web radio services like Pandora. Unlike a growing number of competitors in the online music area, Amazon hasn’t branched into subscription or web radio in any significant way. Regardless, vinyl remains the preferred format for a niche group.


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